Outdoor
Research

Print publications, web and email design, stickers, icons, in-store retail displays, and Out of Home campaigns



Additional Deliverables:

Trade show booth graphics • Bi-annual workbooks • Amazon landing pages • Hangtags and packaging • Event materials

Direct Mail Catalog

The Brief: Design a direct to consumer catalog showcasing OR’s seasonal key products, brand stories, and athlete pursuits

Brand Book

The Brief: Create an annual brand book showcasing Outdoor Research’s direction in the coming year.

Digital ReDesign

The Brief: Align Outdoor Research’s digital presence with newly developed brand standards. Create a modular system easily adaptable to anyone, regardless of web design experience.

Landing Page

Email Template

Stickers

The Brief: Illustrate event marketing stickers as a giveaway item for visiting customers. Represent the brand & sport, but have a visual separation from traditional industry standards.

Icons

The Brief: Create a set of icons specifically for product features to be used exclusively in tech-specific marketing.

In-Store Retail Displays

The Brief: Develop signage for in-store retail displays at trusted distributors such as REI & Ascent Outdoors.

Out of Home

The Brief: Generate brand awareness via sustained advertising over a 6-month period. Secondly, direct traffic to the Outdoor Research store.